RIO DE JANEIRO, BRAZIL - SEPTEMBER 27: Children of Bola Pra Frente Institute, a football focused project in the poor community of Muquico, Guadalupe play soccer  on September 27, 2012 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Getty Images For Laureus)

Copyright © Bola Pra Frente

Description: Replacing favela opportunities with better ones! Bola Pra Frente, located in Guadalupe, Brazil, serves kids from age of 6-17. It offers kids soccer, education, and cultural opportunities as avenues to help their social advancement. The organization uses soccer, as in Brazil, the fascination with soccer and star soccer players, makes soccer most attractive to kids and most likely to inspire change in their lives. It sees soccer as a “playful language universal, which translates human contradictions, allowing the construction of values ​​in a perspective of social promotion”.

How it started: Bola Pra Frente was founded by former Brazilian soccer star Jorginho in 2000. Jorginho, who grew up in Guadalupe, wanted to help and give back to his community. He had seen many childhood friends die while growing up in the favela, and didn’t want any other kids to suffer the same fate as his friends.

Its Success: Every year, Bola Pra Frente helps around 900 youth between the age of 6-17.

Its goal: To promote, through educational sports, social and educational activities that allow full and harmonious development of children and adolescents, making them agents of change in society.

If you are interested and want to know more, visit (English) or (Portuguese)



Copyright © CUFA

Description: Using mainly Hip Hop and other sports to integrate kids and communities. CUFA, known as Central Union of Slums, is located in all 27 states within Brazil. The organization hopes that it can use sports to help Brazilian kids avoid the evil activities that occur within favelas. The program, which runs in Brazillian ghettos, believes that sports will empower its participants to have an innate desire to help themselves. As casino most of the participants seek opportunities to express their attitudes, or question their desire to continue living. Along with Hip Hop, others sports CUFA use include Break dancing, Graffiti, Street Basketball, and Skateboarding.

How it started: CUFA originally began in 1999.

Its founders: CUFA was founded by MV Bill and Nega Giza, two Brazilian rappers. MV Bill has recieved recognition from the United Nations Educational, Scientific, and Cultural Organization for his work in using hip top to inspire youth. Nega Giza has been praised for her dedication to combating social issues.

Its Expansion: In 2009, CUFA expanded its ideas to countries outside Brazil. Currently, Argentina, Austria, Bolivia, Chile, Germany, Haiti, Hungary, Italy, Spain, and USA has projects run by CUFA.

If you are interested and want to know more, please visit



Copyright © Gol de Letra

Description: Using sports to assists kids at risk. Gol de Letra, located in the suburbs of São Paulo and Rio de Janeiro (Brazil), is a NGO that uses sports, education, and culture to help kids embrace “knowledge, culture and citizenship.” The program works with families, schools and institutions connected to the local communities to ensure that the kids recieve enough attention and support from all areas.

How it started: The organization was founded in 1998 by  Raií and Leonardo (famous soccer players)

Its Mission: Contribute to the educational development of children and teenagers in order they can act with autonomy to change their realities.

Its Vision: Being acknowledged as an organization that develops and disseminates practices which contribute to social changing.

Its Success: Currently, Gol de Letra is helping 1,3000 youth through its programs.

Its Values

  • Dignity
  • Fraternity
  • Perseverance
  • Solidarity

(Information courtesy of Gol de Letra)

If you are interested and want to know more, visit


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